Can you pass the test?
- Are you using the same high-level pitch of your game on your bio page for socials?
- Is the style and tone of voice consistent throughout your marketing efforts?
- Are you ensuring that the most important information is placed “above the fold” on socials?
- Are you adding subtitles on voice content?
- Are you following a style guide for marketing content?
(consistent usage of logo, fonts, colors, filters/image editing, tone of voice, word usage, and emojis)
Food for thoughts:
If I asked you today, what is your brand, what would you answer?